Daimler’s smart has just become the world’s first automobile manufacturer to combine an online store for new cars with a virtual showroom. As of now, customers in Italy can explore a smart and buy one online, 24 hours a day. They can even have the car delivered directly to their home.
“With our new online store, we are opening a further sales channel and are thus primarily addressing young and Internet-savvy customers who like to try out new things, and are therefore typical for the smart brand. Young people in particular expect an innovative brand like smart to be accessible everywhere and at any time. That’s exactly what smart offers, because our customers can conveniently order a smart online at any time of day and no matter where they are, and they can then have it delivered to their home,” explained smart CEO Dr. Annette Winkler.
In the case of any questions arising during the complete purchase and delivery process, a customer contact centre is available via live chat, phone or email.
While this service is currently offered by smart in Italy only, the door is still open for additional online stores in other markets around the globe.