Press release
Toronto, ON - Nissan Canada Inc. welcomes the all new 2009 Nissan cube to its vehicle line-up this spring, and to promote this exciting and unique addition Nissan has launched 'Hypercube', a unique social media campaign that celebrates, recognizes and rewards 'social creativity' in Canada. The company behind the newest example of modern mobility is offering an online stage for 500 creative thinkers and talented individuals from across the country to demonstrate their social creativity and audition for a chance at driving away in one of 50 new Nissan cubes.
Creative thinkers across Canada can get on stage with other talented individuals at hypercube.ca and engage with the Nissan cube community on Twitter @thehypercube or Facebook.
"In the spirit of creative thinking, we are taking a new approach to launching the cube that is exclusive to the Canadian market. Rather than relying on traditional advertising models, our entire campaign is being built around social media to engage with the creative class across Canada, whose members personify the cube brand," says Jeff Parent, VP Sales and Marketing of Nissan Canada. "We will be rewarding original thinkers who are fuelling our spirit with a new car that epitomizes originality."
The call for entries is open to anyone who considers themselves creative, hip, interesting or unique, including musicians, DJs, dancers, programmers, designers, bloggers, podcasters, poets, writers, storytellers and artists.
Toronto, ON - Nissan Canada Inc. welcomes the all new 2009 Nissan cube to its vehicle line-up this spring, and to promote this exciting and unique addition Nissan has launched 'Hypercube', a unique social media campaign that celebrates, recognizes and rewards 'social creativity' in Canada. The company behind the newest example of modern mobility is offering an online stage for 500 creative thinkers and talented individuals from across the country to demonstrate their social creativity and audition for a chance at driving away in one of 50 new Nissan cubes.
Creative thinkers across Canada can get on stage with other talented individuals at hypercube.ca and engage with the Nissan cube community on Twitter @thehypercube or Facebook.
"In the spirit of creative thinking, we are taking a new approach to launching the cube that is exclusive to the Canadian market. Rather than relying on traditional advertising models, our entire campaign is being built around social media to engage with the creative class across Canada, whose members personify the cube brand," says Jeff Parent, VP Sales and Marketing of Nissan Canada. "We will be rewarding original thinkers who are fuelling our spirit with a new car that epitomizes originality."
The call for entries is open to anyone who considers themselves creative, hip, interesting or unique, including musicians, DJs, dancers, programmers, designers, bloggers, podcasters, poets, writers, storytellers and artists.