Source: Ford Motor Company
COLOGNE, Germany - "The all-new Fiesta is one of the most stylish cars in the world." That is the verdict of 28 leading designers and design experts from 19 countries who have awarded the eye-catching Ford model a prestigious 'red dot' award for international product design.
The design professionals, who make up the award jury, said the Fiesta's design was "innovative and dynamic".
The red dot design awards are presented annually by Germany's Essen-based Design Zentrum Nordrhein Westfalen, and it's one of the world's largest design recognition programmes.
The independent jury assesses each entry against a series of criteria which includes innovation, design, functionality and quality. For the 2009 award, 3,231 submissions were received from 49 countries. The Fiesta was one of the products to be awarded a red dot for their outstanding design.
The awards, claimed by the organisers to be "an internationally recognised quality label for design excellence" are presented in three categories: product design, communication design and design concept. Within each category there are 17 product areas covering a broad diversity of goods, from sofas to caravans, watches to computers.
Previous automotive winners have included the Maserati Quattroporte, the Mercedes R Class and the Lamborghini Murciélago Roadster.
COLOGNE, Germany - "The all-new Fiesta is one of the most stylish cars in the world." That is the verdict of 28 leading designers and design experts from 19 countries who have awarded the eye-catching Ford model a prestigious 'red dot' award for international product design.
The design professionals, who make up the award jury, said the Fiesta's design was "innovative and dynamic".
The red dot design awards are presented annually by Germany's Essen-based Design Zentrum Nordrhein Westfalen, and it's one of the world's largest design recognition programmes.
The independent jury assesses each entry against a series of criteria which includes innovation, design, functionality and quality. For the 2009 award, 3,231 submissions were received from 49 countries. The Fiesta was one of the products to be awarded a red dot for their outstanding design.
The awards, claimed by the organisers to be "an internationally recognised quality label for design excellence" are presented in three categories: product design, communication design and design concept. Within each category there are 17 product areas covering a broad diversity of goods, from sofas to caravans, watches to computers.
Previous automotive winners have included the Maserati Quattroporte, the Mercedes R Class and the Lamborghini Murciélago Roadster.